Can a customer apply, or install your product

Faster than what is considered today's benchmark?  

• If your product goes on quicker than the competitor, brag about it.
• If your product is not as easy to use, you had better learn why, so you can make it better.
• If your product makes it easier for your customers to do their job, that is a major factor for your sales campaign.

• Develop test protocols for systematic investigation
• Perform time - and - motion study of product application, or installation; for your product and / or the competition
• Measure increased customer output in the field, using your product
• Organize resulting work measurement information

• Identify time-consuming aspects
• Suggest more productive methods and procedures

• Quantify potential savings and costs
• Define management actions possible from the data

• State the claim accurately and effectively in accordance with a protocol and observed facts, for your product and / or the competition.
• Develop copy for brochures, ads, sales literature, web page.
• Design graphics to support the written copy.